2015 V8 Vantage GT
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Business week / Bloomberg video on the GT:
http://www.businessweek.com/videos/2...ith-vantage-gt
http://www.businessweek.com/videos/2...ith-vantage-gt
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Business week / Bloomberg video on the GT:
http://www.businessweek.com/videos/2...ith-vantage-gt
http://www.businessweek.com/videos/2...ith-vantage-gt
The intro announcer focused on what? Oh, the part about how you can now get an Aston Martin for only 5 figures. Even the NA Exec felt the need to make the price the story.
"Hey everybody, Aston Martins aren't really as special as you thought they were!"
Meanwhile, Ferrari and Lambo and Bentley go on selling all the $180k cars they can make.
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Yeah. I think that pretty much sums it up.
The intro announcer focused on what? Oh, the part about how you can now get an Aston Martin for only 5 figures. Even the NA Exec felt the need to make the price the story.
"Hey everybody, Aston Martins aren't really as special as you thought they were!"
Meanwhile, Ferrari and Lambo and Bentley go on selling all the $180k cars they can make.
The intro announcer focused on what? Oh, the part about how you can now get an Aston Martin for only 5 figures. Even the NA Exec felt the need to make the price the story.
"Hey everybody, Aston Martins aren't really as special as you thought they were!"
Meanwhile, Ferrari and Lambo and Bentley go on selling all the $180k cars they can make.
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From: saratoga
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Good point... does everyone forget... AMs are handmade, not production line cars? isn't that worth anything?
The video is good at explaining where AM is today.... BUT, the big question of how AM is going to add the power while dropping the price.
The guy looked a little dumbfounded.
The video is good at explaining where AM is today.... BUT, the big question of how AM is going to add the power while dropping the price.
The guy looked a little dumbfounded.
Last edited by XWCGT; Apr 18, 2014 at 06:50 PM.
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I feel like this is already having a effect. I was looking at a used 911 Turbo today and they had a 07 Vantage Convertible in sportshift with all the bells and whistles at 53K us. With a 2 year warranty.
40K miles but man that seem like a deal. I Love the 4.2/4.7 motor cars, they sound great they ride really well and they still have presence that no 911 model will have. I actually took it for a drive and if it was a manual I think I would have walked out with it.
40K miles but man that seem like a deal. I Love the 4.2/4.7 motor cars, they sound great they ride really well and they still have presence that no 911 model will have. I actually took it for a drive and if it was a manual I think I would have walked out with it.
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Depreciation may be a non-issue if AM cannot sell the Vantage here let alone the GT.
http://www.autoblog.com/2014/04/18/a...n-db9-vantage/
Perhaps our cars will start appreciating!
http://www.autoblog.com/2014/04/18/a...n-db9-vantage/
Perhaps our cars will start appreciating!
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The AMG engines are coming in 2016 supposedly, whether that means model year, or calendar year as a 2017 has not been confirmed exactly (as you can tell when he totally dodged the question with marketing fluff mumbo jumbo).
They lowered e price probably by slashing the dealership margins significantly so the dealers will obviously make a lot less than they used to on each car. In many ways they are minimizing the middle man to provide a better value car to the end user. Whether AML is giving dealerships "trunk money" on the back end per car is unknown but that may also be a possibility.
It's a great value proposition but some of the color combos are horrendous, if the green car didn't have yellow accents it actually would look pretty awesome.
Buying a GT in the high 80s in 2 years time will be the best way to buy them moving forward. At least now this should help minimize the depreciation of the NEW GT cars as they are starting from a much lower price and that price compression does not allow nearly as much room for them to fall. (Smart for new owners, sucks for existing owners).
They lowered e price probably by slashing the dealership margins significantly so the dealers will obviously make a lot less than they used to on each car. In many ways they are minimizing the middle man to provide a better value car to the end user. Whether AML is giving dealerships "trunk money" on the back end per car is unknown but that may also be a possibility.
It's a great value proposition but some of the color combos are horrendous, if the green car didn't have yellow accents it actually would look pretty awesome.
Buying a GT in the high 80s in 2 years time will be the best way to buy them moving forward. At least now this should help minimize the depreciation of the NEW GT cars as they are starting from a much lower price and that price compression does not allow nearly as much room for them to fall. (Smart for new owners, sucks for existing owners).
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I have just caught up with this thread and read the whole thing. Sorry, but these guys are morons. Positioning a track themed car at the bottom of the product line is nuts, and it's ugly to boot. Who do they think us going to buy these?
As others have said the answer is not to cut price but to increase technology.
The other Brits who just shot themselves in the foot is McLaren, who also threw existing MP4-12C owners under the bus. Ferrari has just dusted all these guys. The lots are full of new Vanquishes, but you can't even get an allocation for a F12.
Aston has now squandered thier brand value, trying to compete with Porsche. Somebody should tell these guys James Bond does not drive Porches.
Finally, yes, my 2009 V8V manual, 28k miles is now for sale. I will not wait until 2016 to see how all this plays out.
As others have said the answer is not to cut price but to increase technology.
The other Brits who just shot themselves in the foot is McLaren, who also threw existing MP4-12C owners under the bus. Ferrari has just dusted all these guys. The lots are full of new Vanquishes, but you can't even get an allocation for a F12.
Aston has now squandered thier brand value, trying to compete with Porsche. Somebody should tell these guys James Bond does not drive Porches.
Finally, yes, my 2009 V8V manual, 28k miles is now for sale. I will not wait until 2016 to see how all this plays out.
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Given what and how we are all talking about this, it's very clear to me that this move has already hurt the marque (at least a bit).
Here's the thing. Ferrari sells loads of cars and NOT by lowering the price. They up the desirables. Every time. That, is what an exotic marque does.
Did Lambo slash the price of the Gallardo to $110k just before the Hurican was annonced?
I understand that they needed to do something to move more product. I just don't accept that that something should have been price slashing.
I guess I always thought Aston aspired to stand with the exotics, not Porsche.
Aston should be trying to get Bentley GT owners to trade in for DB9s, Gallardo owners to trade into V12V-Ss, Ferrari California owners into Vanquish and DBs. Instead they seem to be chasing mass production markets. Why? The other marques I've cited all seem to manage to sell plenty of product north of $150k. So coping out on price seems like just that.
Here's the thing. Ferrari sells loads of cars and NOT by lowering the price. They up the desirables. Every time. That, is what an exotic marque does.
Did Lambo slash the price of the Gallardo to $110k just before the Hurican was annonced?
I understand that they needed to do something to move more product. I just don't accept that that something should have been price slashing.
I guess I always thought Aston aspired to stand with the exotics, not Porsche.
Aston should be trying to get Bentley GT owners to trade in for DB9s, Gallardo owners to trade into V12V-Ss, Ferrari California owners into Vanquish and DBs. Instead they seem to be chasing mass production markets. Why? The other marques I've cited all seem to manage to sell plenty of product north of $150k. So coping out on price seems like just that.
Very well said.
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Not suggesting that the old way was better, only that this move hurts the brand.
Ferrari seems to do very well with their motorsport bona fides without dropping their prices.
Must I spell out the ugly truth? A large part of Aston Martin's appeal is the story the car tells (branding). It is a story of exclusivity, rarity and refinement of taste in quality and performance and part of all of that is the price (perceived or real). The sub $100k price undermines that story by saying that an Aston Martin isn't any more special or out of reach than any number of lesser brands (Porsche, Jag, Nissan's GTR, AMG). This is a big deal. It may seem petty or superficial, and it may be so, but it still matters.
What people actually pay for a Vantage isn't the issue. The listed base price is what the market knows and responds to. Breaking that $100k limit is a very significant, emotional message and I think it's the wrong one for the brand.
Ferrari seems to do very well with their motorsport bona fides without dropping their prices.
Must I spell out the ugly truth? A large part of Aston Martin's appeal is the story the car tells (branding). It is a story of exclusivity, rarity and refinement of taste in quality and performance and part of all of that is the price (perceived or real). The sub $100k price undermines that story by saying that an Aston Martin isn't any more special or out of reach than any number of lesser brands (Porsche, Jag, Nissan's GTR, AMG). This is a big deal. It may seem petty or superficial, and it may be so, but it still matters.
What people actually pay for a Vantage isn't the issue. The listed base price is what the market knows and responds to. Breaking that $100k limit is a very significant, emotional message and I think it's the wrong one for the brand.
When people hear about, or see, and Aston Martin, it's a very big deal. They say "WOW!" a lot. It's a truly special event that stirs a lot of emotion, and it reveals a great deal of respect for the marque.
Most people who see my V8V think it costs at least $200K, often considerably more. Now it’s in “only” the same league as a 911 or an F-type, neither of which on close -- or actually not that close -- inspection looks or feels anywhere near as upmarket or expensively made as a Vantage. Maybe Aston’s aren’t that special, maybe they shouldn’t make us go WOW anymore – that’s the message this sends. Maybe it appears to make sense short-term, but it could be a very big mistake down the road.